Get Up and Dance™ Multi-Level Integration
In addition to the Feature Film, GET UP AND DANCE™ has multi-level integration potential
Series (scripted or reality), Dance Studios, Video Games, Mobile Apps Tutorials, Online Media Campaigns #WhenLifeKnocksYouDownYou..., International Sequels, Dance Competitions
Video Game Integration
Dance Video Game: Create a GET UP AND DANCE video game for consoles (like Just Dance or Dance Central) where players can follow along with choreography from the movie and compete in dance battles. The game could have various difficulty levels, including challenges inspired by scenes from the movie.
Interactive Features: Players could unlock new routines as they progress or compete with friends online. The game could include motion-sensing technology that tracks dance moves, giving players real-time feedback on their performance.
VR Dance Experience: Develop a virtual reality (VR) game that immerses players in the world of dance. Players could experience the film's key performances in 360-degree VR, practice their moves, or even "train" at the GET UP AND DANCE studio, interacting with AI characters from the movie.
Series (Scripted Drama or Reality)
A serialized drama following the dancers' ongoing journeys or introducing a new set of dancers in different cities. Each season could focus on a different dance studio or crew, offering a diverse, global perspective on the challenges dancers face. This could delve deeper into personal and professional dynamics, combining the appeal of shows like Glee and Step Up: High Water with the emotional depth of a series like Euphoria.Focus: Themes like competition, passion, relationships, personal growth, and dealing with societal pressures.
Reality Competition Series: A dance competition show featuring real-life crews battling it out across different cities or even countries. The original GET UP AND DANCE crew could serve as judges or mentors, guiding the contestants and giving advice based on their own experiences. Each episode could spotlight different dance styles, from hip-hop to contemporary, bringing in celebrity guest judges.Focus: A mix of personal stories, emotional highs and lows, and incredible performances that captivate audiences.
Dance Studios and Franchises
GET UP AND DANCE Studios: The film could inspire real-life GET UP AND DANCE branded dance studios, offering classes in different dance styles taught by professionals. These studios could open in major cities around the world (L.A., New York, London, Tokyo, Mumbai) and serve as creative hubs for aspiring dancers.
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Expansion Opportunities: Host workshops with celebrity dancers, live masterclasses, and interactive events streamed online to engage a wider audience. These studios could also host open competitions and showcase performances tied into a reality show.​
Franchise Model: Once the GET UP AND DANCE studio model is established in major cities, it could expand into smaller cities or offer franchises to dance instructors who want to open their own GET UP AND DANCE branch. This would expand the brand's global presence and further solidify its connection to both entertainment and real-world dance culture.
Mobile Apps and Online Platforms
GET UP AND DANCE App: A mobile app that offers online dance classes, tutorials, and dance challenges. Users could follow in the footsteps of their favorite characters from the film, learning choreography from the movie or new routines from celebrity dancers.
Interactive Features: The app could offer interactive dance challenges where users upload their own dance videos to compete for prizes, and judges from the GET UP AND DANCE universe, or even the actors, could give feedback.
Subscription Model: The app could offer free basic tutorials and a subscription service for advanced classes, special events, and behind-the-scenes content.
Online Dance Academy: A more formal version of the app where aspiring dancers can enroll in certified dance courses. These courses could cover various styles, including hip-hop, contemporary, salsa, and Bollywood, and include live virtual classes, allowing students to earn certifications or even opportunities to audition for professional dance companies.
Social Media Campaign: "When Life Knocks You Down, You Get Up and..."
Campaign Objective Inspire resilience, strength, and self-expression by connecting with audiences on a personal level. This campaign is aimed at showcasing people’s unique ways of overcoming challenges, using dance, art, and personal stories to inspire others. The goal is to build a community of empowerment, inviting audiences to share their own stories of perseverance.Primary Hashtags #GetUpAndDance, #WhenLifeKnocksYouDown, #WhenLifeKnocksYouDownYou…. #GetUpAnd
User-Generated Challenge: #GetUpAndOverview: Invite followers to share a video or photo that shows their "Get Up and" story.Prompt: “When life knocks you down, you get up and…” followed by their story, be it dancing, creating art, exercising, working hard, etc.How to Participate: Participants use the hashtag #GetUpAnd and tag the official account for a chance to be featured.Incentive: Feature the best stories weekly on the official page and offer "Get Up and Dance" merch.
Inspirational Story Series: "Get Up Stories"Format: Short video clips or carousels featuring real people, including dancers, athletes, artists, or everyday individuals, sharing their personal stories of resilience.Example Caption: “When life knocked Sarah down, she got up and painted her way through depression. What’s your story? #GetUpAndDance #GetUpAnd”Content: Each story ends with the phrase: “When life knocks you down, you get up and… [their unique action]”.Engagement Prompt: Include a “Swipe Up” link to shop the merch or "Tap here to share your story!"
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Instagram Live and TikTok Live Series Title: “Get Up and Reach Out”Format: Host live sessions where influencers, mental health advocates, discuss the importance of resilience.By tapping into resilience and community storytelling, this campaign will build a strong, inspiring presence on social media, celebrating the power of getting back up and dancing through life’s challenges.
Social Media Expansion
TikTok Dance Challenges: Build on the Gen Z appeal of the film by launching viral TikTok dance challenges using choreography from the movie. This could be a powerful marketing tool to engage younger audiences and promote both the film and any associated merchandise or events. The crew from the film could release tutorials for their signature dance moves, challenging fans to recreate them and post on social media. The best entries could be featured in a follow-up TV series, live events, or future films.
YouTube Dance Channel: A branded YouTube channel featuring exclusive dance tutorials, interviews with dancers from the film, behind-the-scenes footage, and spotlighting up-and-coming talent from around the world. The channel could host monthly competitions where dancers submit videos to be featured, creating an ongoing community around the GET UP AND DANCE brand.
Global Dance Festivals and Competitions
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GET UP AND DANCE International Festival: Launch a worldwide dance festival featuring competitions, workshops, and performances. This could bring together dancers of all ages and styles, providing a platform for them to showcase their talent.
The festival could be an annual event with regional qualifiers, eventually culminating in a global competition where dancers from across the world compete. This could be tied to a live-streamed or televised event, with audience voting.
Real-World Impact: This could also become a major event in the dance world, creating crossover appeal with other dance-centric media properties like World of Dance and Dancing with the Stars.
